Positively different life insurance

An award-winning personal insurance that rewards you for doing what you can to stay healthy. Serious Illness and Income Protection Insurance that helps protect you and your family from the financial impact of illness, injury, disability and death.


It's not just insurance - it's a lifestyle that rewards you.
Plus, Vitality is the only life insurer that gives you discounts and rewards for actively leading a healthy life.

Vitality Life logo

So, what is it?
When you take out serious illness cover and/or life insurance with Vitality, you will have a policy that rewards you for looking after yourself.

A life insurance policy with Vitality could help you to stay on track with your health and fitness.
If you haven't got life insurance, are looking for a different policy or it's time to renew, talk to us about Vitality.

Vitality serious illness and life insurance policies get cheaper the more active you are - logged via an activity tracker.
Daily exercise including walking or cycling can all be counted.
The more active you are, the more points you build up in your Vitality Status and the better your premium price will be – because the Vitality policy rewards people who are looking after themselves, with lower premiums.

Just by adding some exercise into your week, you’re not only get healthier, but you also have the peace of mind of having life and serious illness cover for your family should the worst happen.

Discounts include free Amazon Prime, up to 50% off selected gym memberships, money off at Sweatshop, Evans Cycles, cinema, Starbucks, Ocado and Weight Watchers, plus you could even earn an Apple Watch!
Travel discounts, savings on trackers and offers on health checks are also included.

Vitality policies are proven to improve your health – benefits include:

  • Weight loss
  • Better sleep
  • Reduced stress
  • Improved mental health
  • Healthy body
  • Better nutrition
  • More active

So what are you waiting for?
If you ever needed an incentive to get fit and healthy, this policy could be what you need to get you back to fitness or into fitness for the first time, eating more healthily or motivated to keep your body moving and looked after!

Rewards and benefits are available with VitalityHealth and certain VitalityLife policies.

Check which conditions are covered here.

Get in touch today for an insurance quote – switch to a policy that rewards you for looking after yourself.

*Terms and conditions for all offers can be found on the Vitality website
Find out if Vitality can help you to get healthy in 2019!

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